Методический подход к оценке конкурентоспособности автотранспортных услуг

Аннотация

For effective management of competitiveness of the enterprise and its products must have an objective tool to assess it. Identifying the most significant numerical indicators of competitiveness and their possible integration actualizes the need to examine current approaches to assess it. This article investigates the differentiated and integrated assessment methods competitiveness of companies, products and services. Proposed general algorithm to ensure the competitiveness of road transportation services based on an assessment of technical and operational and economic performance.