Strategies to increase the profitability of commercial real estate through innovative approaches

Аннотация

The article systematizes and analyzes PUBLISHED 04 April 2025 VOLUME Vol.07 Issue04 2025 strategic directions, the implementation of which makes it possible to increase the profitability of CITATION commercial real estate through the use of innovative Olena Derkach, approaches. The relevance of the topic under COPYRIGHT discussion is due to increased competition, changes in © 2025 Original content from this work may be used under the terms the investment climate, and the rapid development of of the creative commons attributes 4.0 License. new technologies. The methodological arsenal in the field of real estate management requires a revision of the usual tools, additions to the conceptual framework, as well as consistent and competent integration of digital solutions, which sets scientists the task of finding effective adaptation options. The purpose of the study is to substantiate innovative approaches aimed at increasing the profitability of commercial real estate (taking into account current changes in investment behavior and management methods). The work reveals contradictions in the literature: some of the research is based on traditional approaches, while others focus on the need for digital transformation and the use of analytical data. The problems of strategies for increasing the profitability of commercial real estate through innovative approaches from the standpoint of financial technologies are considered. The author's view on highlighting the advantages and limitations of specific strategic steps is formulated. It is summarized that a successful increase in profitability is possible through the integration of professional management, new technological developments and a systematic approach to analysis. The presented materials will be useful to researchers studying management mechanisms in relation to commercial real estate, investors interested in increasing the profitability of assets, specialists in the field of digitalization working The American Journal of Management and Economics Innovations 66 https://www.theamericanjournals.com/index.php/tajmei The American Journal of Management and Economics Innovations on automation of operations and functions. adaptation to global transformations. Yu.R. Murzakaeva [5] focuses on professional management, including the implementation of specialized solutions Keywords: analytics, profitability, innovation, to enhance profitability. P.B. Lyulin [4] provides a investment, commercial real estate, strategy, real detailed examination of financial strategies, with an estate management. emphasis on achieving specific target benchmarks. T.V. Geniberg [2] investigates the nuances of transforming investor mindsets, noting increased