ПОВЕДЕНЧЕСКИЕ ФИНАНСЫ И ИХ ВЛИЯНИЕ НА ТРАДИЦИОННЫЙ ЭКОНОМИЧЕСКИЙ АНАЛИЗ

Аннотация

Behavioral finance, which has recently entered the fields of finance and economics with a fresh perspective, challenges the traditional economic concepts of rational decision- making. This field emphasizes that to conduct more accurate analyses in economics, it is necessary to account for human psychological decisions, cognitive biases, and the role of emotions in decision-making. By considering the limitations of available opportunities and the diversity of choices, behavioral finance shows that we can gain more insights into market participants. These shifts can have a significant impact across various sectors and contribute to more precise decision- making at the national level, enhancing the financial well-being of the state and its citizens. Keywords: behavioral finance, economic analysis, traditional economics, economic decisions.