IQTISODIY QAROR QABUL QILISHDA EGALIK SAMARASINING OʻRNI

Аннотация

According to the theory of microeconomics, economic agents always make rational decisions. However, according to research by a number of psychologists and economists, an economic agent does not follow economic postulates when replacing an existing good with an alternative product of equal value. This is contrary to the behavior of a rational agent who wants to maximize the level of utility, which is characteristic of economic theory. This article talks about the indifference curve theory, which has changed in behavioral economics, and the characteristics of the property effect that arises among economic agents. Keywords: behavioral economics, microeconomics, endowment effect, indifference curve, prospect theory, utility, market equilibrium, marketing.