Влияние цифрового маркетинга на индустрию туризма и гостеприимства

Аннотация

It is almost impossible to operate successfully any business without the use of modern information technologies in the field of tourism. Based on this, in international tourism market, the use of social networks at global level, in advertising of tourism products, ensures the further development of tourism sector. With the digitalization of tourism business, the customer himself is looking for information about a particular tour, chooses a specific company and compares prices for services. The process ends with the client purchasing the tour of their choice and services are provided to them around the clock, which increases the quality of service and customer satisfaction.