Важность цифрового маркетинга, стратегий и инструментов цифрового маркетинга в индустрии гостеприимства и туризма

Аннотация

What new opportunities “Digitalization” and “Digital Marketing” have brought to the sphere of Hospitality and Tourism? As Hospitality Industry and Tourism were flourishing till the COVID-19 Pandemic situation, with and without the implementation of Digital Marketing strategies and highly relying on the employment of Digital Marketing Tools. Initially, Digital Marketing was considered to be one of the auxiliary levers to refer to. Whilst, the current situation of COVID-19 Pandemic Worldwide transmuted Digital Marketing to the main fulcrum, that is the support point of Hospitality and Tourism Industry. Which, originally aimed at maximizing the revenue and profit of Hotels and boosting the economy of the country through the Tourism sector, whereas at the present time it is supposed to help the whole Industry of hospitality and economy of the countries not to plummet and go bankrupt but to stay afloat. The review research is done to determine the importance of Digital Marketing in the Hospitality World and Tourism Industry and analyze which Digital Marketing strategies are best and worth to implement, and to find out what particular Digital Marketing tools are, actually, useful and efficacious to work with. The research is done by gathering the secondary type of data: based on the recent investigations of the researchers, scientific journals, articles, scientific manuscripts, relevant web-pages, up-to-date news, relevant study books, subject books related to Hospitality and Digital Marketing as well. In order to give a full and comprehensive picture of the role Digital Marketing, Digital Marketing strategies and its most effective tools. Key words: Digital Marketing, Hospitality Industry, Digital Marketing Strategies, Tourism, Digital Marketing Tools