INVESTITSION SALOHIYATNI SHAKLLANTIRISH VA UNI SAMARALI BOSHQARISH

Аннотация

This article analyzes the main directions of investment potential formation and management. Investment potential is a set of mechanisms that create opportunities for ensuring long-term economic growth, implementing new projects and increasing market competitiveness through the effective management of financial and economic resources. The article highlights the internal and external sources that play the most important role in the formation of investment potential, in particular, equity, credit resources, external debts, deposits and other financial sources. It also emphasizes the importance of assessing and minimizing risks, diversifying investment portfolios and developing effective management strategies in the process of managing investment potential. Government policy, changes in financial sectors and market demand also serve as important factors in the formation of the investment potential of banks and financial institutions. The article also provides practical recommendations for more effective management of investment activities. This work is a useful resource for banks, financial organizations and economists, expanding knowledge aimed at optimizing investment activities. Keywords: investable assets, credit income resources, capital management, investment, risk management, banking activities, analysis, capital production, investment attraction, economic growth, investment portfolio, strategic marketing.