BUXОRО VILОYАTI SАNОАT KОRXОNАLАRIDА RАQАMLI MАRKETING FАОLIYАTINI TАKОMILLАSHTIRISHDAGI ZAMONAVIY YONDASHUVLAR

Аннотация

This article analyzes modern approaches to improving digital marketing activities in industrial enterprises of the Bukhara region. The development of digital technologies requires a revision of marketing strategies for industrial enterprises. The article examines digital marketing tools such as content marketing, SEO, social media marketing, email marketing, data analytics, and artificial intelligence, and their application in enterprises. Additionally, the impact of digital marketing on enhancing the competitiveness of industrial enterprises is analyzed, and recommendations are provided for increasing efficiency through modern digital strategies. Keywords: digital marketing, industrial enterprises, Bukhara region, SEO, social media marketing, email marketing, data analytics, artificial intelligence, competitiveness, modern approaches.