РАЗВИТИЕ ЦИФРОВЫХ ПЛАТФОРМ ДЛЯ ЭФФЕКТИВНОГО УПРАВЛЕНИЯ БИЗНЕСОМ В УСЛОВИЯХ ЦИФРОВОЙ ЭКОНОМИКИ

Аннотация

Digital platforms are aimed at ensuring effective company management, and it is precisely in the conditions of the digital economy that this phenomenon is gaining momentum. These structures (digital platforms) encompass a wide range of tools directed at data analytics, analysis of company interactions with customers, business process automation, and many other functions. In the digital age, companies need to master the applied programs such as project management, as well as ERP (Enterprise Resource Planning) systems – software complexes for managing company resources, and CRM (Customer Relationship Management) – a system for managing company relationships with its customers, which will take the company to a new level. As digital platforms develop, the critical importance for business and its competitiveness in the market becomes evident, that is, platforms promptly provide information for timely response to changing market demands and successfully manage their business in the conditions of digital transformation. Key words: Industrial production, IoT platforms, Monitoring, Management, Logistics, Optimization, CRM (Customer Relationship Management), ERP (Enterprise Resource Planning), Marketing campaigns, Project management, Online learning, Google Classroom, Moodle, Efficiency, Competitiveness, Digital economy, SAP S/4HANA, Oracle ERP Cloud.