RUSSIA’S DIGITAL DIPLOMACY STRATEGY: CHALLENGES AND OPPORTUNITES IN A CHANGING GLOBAL ORDER

Аннотация

In brand new interconnected world, diplomacy has moved beyond ordinary channels to consist of digital structures like social media, websites, and on-line campaigns. This thesis explores how Russia is the use of digital diplomacy to structure its image, promote its overseas coverage goals, and influence global opinion. It looks at both the possibilities digital diplomacy gives and the challenges it faces, specially in the context of rising geopolitical tensions and transferring global power structures. Keywords: Digital diplomacy, Russian overseas policy, public diplomacy, strategic communication, social media diplomacy, disinformation, international communication, cyber diplomacy, worldwide relations, propaganda