РОЛЬ СОВРЕМЕННЫХ ЦИФРОВЫХ ТЕХНОЛОГИЙ В РАЗВИТИИ МАРКЕТИНГА УЗБЕКИСТАНА

Аннотация

Modern digital technologies are becoming an integral part of modern marketing, especially in countries with dynamically developing economies such as Uzbekistan. This scientific article provides an overview of the impact of advanced digital technologies on the development of marketing in Uzbekistan. The study includes an analysis of the role of technologies such as data analytics, artificial intelligence, social media, mobile applications and the Internet of Things in the context WWW.INFOCOM.UZ “RAQA MLI IQTISODIYOT” ILMIY-ELEKTRON JURNALI | 7-SON RAQAMLI IQTISODIYOT 77 of marketing strategies of Uzbek companies. Based on the analysis, it is concluded that the effective use of digital technologies is necessary to strengthen the competitiveness of Uzbek companies and meet the requirements of modern consumers. Keywords: digital technologies, marketing, data analytics, social media, mobile applications, Internet of things, business transformation, competitiveness.