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THE ROLE OF LANGUAGE IN ADVERTISING

Kim Darya Vladimirovna

Образовательные инновации и интеграция · 8 · 2026

Аннотация

Language plays a crucial role in advertising, serving as a powerful tool to attract attention, convey messages, and influence consumer decisions. This article explores how linguistic elements, cultural adaptation, and psychological frameworks like the AIDA model enhance advertising effectiveness. It highlights the strategic use of language in creating memorable campaigns, fostering brand identity, and resonating with diverse audiences in a dynamic consumer society. Keywords: language, advertising, linguistic elements, functional dialect, loaded language, cultural context, sociolinguistic aspect, psychological impact.

Доказательный фрагмент

«Language plays a crucial role in advertising, serving as a powerful tool to attract attention, convey messages, and influence consumer decisions.»

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Демо-превью

Language plays a crucial role in advertising, serving as a powerful tool to attract attention, convey messages, and influence consumer decisions. Полный текст публикации CiteX не хранит — доступ к первоисточнику открывается по DOI согласно лицензии издателя и выбранному плану.

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Журнал
Страна
Узбекистан
Ключевые слова
language, advertising, linguistic elements, functional dialect, loaded, cultural context, psychological impact., loaded language, Keywords: language, sociolinguistic aspect
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