Understanding Consumer Preferences and Satisfaction in the Indian Motor Insurance Market

Аннотация

This study examines consumer buying behavior and satisfaction with motor insurance policies in the Indian general insurance sector. Through a structured survey of 500 motor insurance customers, we investigate factors influencing purchase decisions and post-purchase satisfaction. The findings reveal that price, brand reputation, and coverage options are significant determinants of consumer choice, while customer service, claim settlement process, and ease of renewal are critical for satisfaction. The study contributes valuable insights for insurance providers seeking to enhance customer retention and satisfaction.