E-COMMERCE: BASIC TREND IN FORMING THE ECONOMIC LANDSCAPE

Аннотация

In the dynamic landscape of the modern economy, one phenomenon stands out as a clear harbinger of the digital revolution – E-commerce. The surge of online commerce has transcended mere consumer convenience; it has become the prime indicator of a profound shift, signaling the widespread embrace of digital transformation across industries. The article describes the definition of e-commerce, discusses the active implementation of e-commerce and digital platforms as a new way of organizing online retail platforms, and e-commerce ecosystems. Advantages and opportunities related to e-commerce activities are considered as examples of global indicators.