THE ROLE OF LOGISTICS IN THE DEVELOPMENT OF MARKETING IN INDUSTRIES OF THE ECONOMY

Аннотация

This article explores the crucial role of logistics in the development of marketing strategies within various industries of the economy. It emphasizes the interconnectedness between logistics and marketing functions, highlighting how efficient supply chain management, transportation, and distribution networks directly impact marketing performance. The paper investigates the ways in which logistics contribute to product availability, customer satisfaction, cost reduction, and competitive advantage in the marketplace. Moreover, it examines modern trends in logistics, including digitalization and automation, and their influence on the evolution of marketing practices. The study also delves into how companies can align logistics and marketing strategies to optimize their operations and improve market positioning.