THE ROLE OF DIGITAL MARKETING IN BRAND MANAGEMENT AND PROMOTION

Аннотация

Today, people use a large number of gadgets, each of which provides interaction with its owner using an Internet connection. Of course, these are primarily smartphones, but also other wearable and not so wearable devices. In any user's smartphone, you can find many useful applications that help you move around the city, country and world, make financial transactions, place orders in cafes and restaurants and pay for them without waiting for the bill from the waiters. The article outlines the role and necessity of using digital marketing tools in brand management and promotion.