THE IMPORTANCE OF PLANNING, ORGANIZATION AND MANAGEMENT OF CREATIVE INSTITUTIONS

Аннотация

This article analyzes the importance of the processes of effective planning, organization and management of the activities of creative institutions. At the same time, the interrelationship, interaction and importance of management of management processes necessary for the optimal functioning of institutions in the creative sphere are discussed. Also, creative institutionsin Uzbekistan and theiractivities are analyzed. Keywords:creative institutions,culture andart, organization,planning. Creative production is the process of creating the wealth necessary for the life and development of society, based on human knowledge, ability, talent, imagination, and experience. It can take various forms. For example, it can include a new idea, script, work, play, movie or TV show, radio broadcast, song, different types of shows, and so on, all recognized by society. Creative production is one of the widely used concepts in the sociology of culture and cultural studies. This concept reflects the characteristic of the existence of cultural wealth in modern societies and the features ofcultural creativity. In contemporary societies, specialized cultural institutions that focus on preserving, promoting, and producing cultural examples such as ideas, images, and material-cultural artifacts are becoming more established. These include museums, libraries, theaters, television, artistic studios, creative artistic teams, exhibition halls, film studios, media outlets, and more. The use of the term “creative production” in relation to the creation of cultural wealth indicates a rethinking of the concept of creativity. Creative production is intrinsically linked to material production. In other words, the product of material production can serve creative production. For example, when creating a song, we use tools that are products of material production (musical instruments, amplifiers, recording equipment, etc.). The “cultural product” (idea, song, work, book, script, computer game, painting, etc.) goes through certain stages before it becomes a commodity or an object of consumption. The production of a “cultural product” is market-oriented, just like the production of material goods. Creative activity becomes an element of economic relations and accepts the logic of these relations. To make it clearer, let's use the example of theater: initially, the writer comes up with an idea and creates a drama based on it. A script for the play is written based on this drama. Based on the script, the director selects actors, assigns roles, and stages the play. Each actor performs their role based on their ability. Once the play is ready, tickets are sold, and it is performed in theaters. At this stage, the creative work transforms into a product. The main difference between material production and creative production is that material production satisfies humanmaterial needs, whilecreative production satisfies his spiritual needs. page776 INTERNATIONAL JOURNAL OF ARTIFICIAL INTELLIGENCE ISSN:2692-5206,ImpactFactor:12,23 AmericanAcademicpublishers,volume05,issue02,2025 Journal: https://www.academicpublishers.org/journals/index.php/ijai Today, among the many reforms being implemented in our country, the development of the sphere of culture and art is recognized as a priority issue of state policy, and in this regard, continuous innovations, one might say developments, are being observed. Any people, any nation, of course, has its own mentality, customs and traditions. In a situation where “mass culture” is under threat all over the world, it is a difficult issue for peoples to preserve and develop their national cultures. The Uzbek people are also known and famous all over the world fortheiruniqueculture and art, customs and traditions. The rapid development and the increasing dominance of cold robots and technologies in our lives in the conditions of the 21st century, as well as the global focus on a country like Uzbekistan, which has managed to preserve its culture and ancient traditions, are noteworthy. Today, we can highlight several factors that play a significant role in the development of our unique national culture in the Republic. Among them, it is important to emphasize the role of creative institutions that serve to unite many people and contribute significantly to the development of our national culture. The main goal of their activities today is to preserve our historical heritage, traditions, culture, and arts, promote them among the people, and if necessary, pass them ontofuture generations. The wide-scale spiritual reforms being carried out in our country, the preparation of modern specialists who can manage cultural and artistic institutions in line with the demands of the market economy, are entrusted to the Uzbekistan State Institute of Arts and Culture. At this institute, master's degrees are being offered in the specialty of "Cultural and Art Management." The establishment of the Uzbekistan State Institute of Arts and Cultur