ВЛИЯНИЕ РОЗНИЧНЫХ БАНКОВСКИХ ПРОДУКТОВ НА ЭФФЕКТИВНОСТЬ БАНКОВСКОЙ ДЕЯТЕЛЬНОСТИ КОММЕРЧЕСКИХ БАНКОВ

Аннотация

This article examines retail banking products in commercial banks and their impact on the efficiency of banking activities. Through a comprehensive analysis of relevant literature and empirical data, the author studied various dimensions of retail banking products and their impact on banking efficiency. In addition, the article conducted research and analysis on the areas of transformation and digitization of banks, the role of retail banking products in increasing bank income, improving customer relations, and saving bank costs. In general, the article examined how retail banking products contribute to the efficiency of banking activities and conducted a comprehensive analysis on the example of JSCB with foreign capital “Hamkorbank”. Keywords: retail banking products, banking efficiency, retail customers, retail credit, microcredit, satisfaction with banking services, bank income.