ANALYZING TOURISM MARKETING IN UZBEKISTAN

Аннотация

Uzbekistan is a country with a wealthy history and culture that's rising as a driving travel goal in Central Asia. The fact that the main part of the Great Silk Road passed through this state, dazzling engineering, and differing characteristic scenes, the nation has awesome potential to draw in worldwide travelers. In this article, analyses the advancing tourism showcasing scene in Uzbekistan and investigates the country's endeavors to advance its interesting social legacy; whereas, adjusting to worldwide tourism patterns. We examine key procedures such as advanced promoting, social narrating, and universal organizations, as well as the challenges the nation faces in terms of framework, brand mindfulness, and territorial competition. By analyzing these showcasing approaches and their adequacy, this article gives understanding into how Uzbekistan can position itself as a competitive and alluring goal within the worldwide tourism advertise. Keywords: Uzbekistan, tourism marketing, economic growth, tourism infrastructure, destination marketing, cultural heritage, eco-tourism