Civil legal protection of trademarks in the digital era

Аннотация

The role of online trading is gradually increasing in our lives. Expanding the capabilities of the Internet network allows you to trade in other countries. At the same time, the issue of consumer protection remains unsettled. In some cases, they are unaware that they are purchasing counterfeit products. This, in turn, provides an opportunity for unscrupulous online merchants to gain unjust enrichment. These facts are discussed in detail in this article from a scientific point of view, which is based on past court decisions. KEYWORDS Marketplace, administrator, online trading, counterfeit, trademark, domain name, online retailer, “Yandex Taxi”, “Tiffany”, “eBay”, “Louis Vuitton”, “L'Oreal”, “Davidoff”, “Amazon”.