SATISFACTORY OR UNSATISFACTORY GUEST EXPERIENCES IN AIRBNB ACCOMMODATIONS COMPARED TO TRADITIONAL HOTELS

Аннотация

The sharing economy, also known as the collaborative economy, is based on co-creation through networks in online environments and is driven by the need for sustainability, happiness, and financial gain (Hamari, 2016; Allee, 2003; Prahalad & Ramaswamy, 2004; Reuschl, 2022). But even if academics and managers are becoming more interested in it, travelers choose peer-to-peer lodging rental services (henceforth referred to as P2P lodging) for some reasons or circumstances that are still unclear (Lalicic & Weismayer, 2018; Sainaghi & Baggio, 2020). According to Sainaghi and Baggio (2020), Airbnb has emerged as the most popular trend in the hotel industry and one of the most successful sharing economy models. Scholars have analyzed Airbnb’s possible danger to the conventional hotel industry or come to the conclusion that it generates demand by giving travelers access to travel alternatives that they otherwise would not have had.