THE LINGUISTIC POWER OF SLOGANS: AN ANALYSIS OF LANGUAGE FEATURES IN MARKETING AND POLITICAL MESSAGING

Аннотация

This study explores the linguistic features that make slogans memorable, persuasive, and impactful across different domains, particularly in marketing and politics. By examining phonological, morphological, syntactic, and semantic elements, the research identifies how slogans leverage language to engage audiences and reinforce brand identity or political values. Key findings reveal those specific linguistic techniques—such as rhyme, alliteration, repetition, and brevity—are essential in making slogans memorable and persuasive.