COMPETITIVE STRATEGIES AND SUCCESS PERCEPTION: A STUDY OF POLISH BORN GLOBAL ENTERPRISES

Аннотация

This study examines the relationship between competitive strategies and the success perception of Polish Born Global enterprises. Born Global firms, characterized by their rapid internationalization, are particularly sensitive to the competitive strategies they adopt in order to thrive in global markets. Through a mixed-methods approach, including surveys and interviews with founders and managers of Polish Born Global companies, the research identifies key strategic approaches that contribute to their perceived success. Findings suggest that innovation, market differentiation, and agile responsiveness to global market demands are critical competitive strategies driving the success of these firms. The study also explores how these firms perceive their success, focusing on factors such as market share, profitability, and brand recognition. Ultimately, the research offers valuable insights into how Polish Born Global enterprises can leverage competitive strategies to enhance their global competitiveness and overall performance.