EXPRESSIVENESS OF SCIENTIFIC TEXTS

Аннотация

It is generally accepted that the scientific-technical style is characterized by accuracy, conciseness, lack of expressiveness, figurativeness. For greater expressiveness of the text, scientists are increasingly resorting to figurative means. The functions of the image in scientific literature differ from its functions in fiction. A characteristic feature of the style of scientific works is their saturation with terms. The term carries a large amount of logical information. Despite the fact that the authors of scientific works adhere to the standard language of science, the manifestation of the author's individuality is inevitable. KEYWORDS Metaphorical communication, linguoeconomics, bear hug, animal world, stylistically, consistency, expressive means of language, bull market.