MARKETING STRATEGY OF DIVERSIFICATION OF THE STRUCTURE OF INTERNATIONAL TRADE OF TOURIST SERVICES

Аннотация

In the economy based on the market attitude, the promotion of the tourism industry through the effective use of limited resources, the increase of the flow of foreign capital, and the increase of production efficiency are of significant socio-economic importance. The main goal of economic activity is to achieve the final result of tourism product production with low costs and spending resources. Ensuring stable economic growth in the country in the conditions of market relations is inextricably linked with issues of improving service efficiency. The creation of objective conditions for sustainable development of the country's economy requires investment in the economy, renewal of basic funds, and implementation of modern and targeted projects. KEYWORDS Tourist services, recreation-ecotourism, international trade of tourist services, diversification of structural composition.