MALE AND FEMALE CONSUMER DECISION-MAKING STYLES

Аннотация

Gender plays a significant role in influencing an individual's purchasing decisions all the time in Bangladesh, as it does in virtually every other culture or region. This study was carried out with the intention of determining whether male or female decision-making styles differ in any way. The Consumer Style Inventory (CSI) approaches were used to set the questionnaire in order to collect data from 133 people in Chattogram, Bangladesh. With its 37 items and eight factors, the CSI has been used to identify consumer decision-making styles. The data have been analyzed, and it has been determined that there is no significant difference between male and female decision-making styles. Due to the fact that this study focuses solely on the city of Chattogram, additional culturally diverse cities or nations can be included in future studies. KEYWORDS Male, female, decision-making style, consumer behavior, CSI