FUZZY HORIZONS: A COMPARATIVE UNCERTAINTY ANALYSIS OF BUSINESS COMPONENTS IN IRAN - HYPERMARKETS VS. NETMARKETS

Аннотация

This research conducts a comprehensive uncertainty analysis of business components in Iran, employing fuzzy systems to compare hypermarkets and netmarkets. Fuzzy logic provides a robust framework for modeling and analyzing the inherent uncertainties present in the dynamic business environment. The study delves into key business components, exploring factors such as market demand, supply chain management, customer behavior, and technological integration. By employing fuzzy systems, the research unveils nuanced insights into how hypermarkets and netmarkets navigate uncertainty differently. The comparative analysis sheds light on the adaptive strategies employed by these business models, contributing to a deeper understanding of resilience in the Iranian business landscape. KEYWORDS Fuzzy Systems, Uncertainty Analysis, Business Components, Iran, Hypermarkets, Netmarkets, Market Demand, Supply Chain Management, Customer Behavior, Technological Integration, Comparative Study, Adaptive Strategies, Resilience. Volume 04 Issue 01-2024 7 International Journal Of Management And Economics Fundamental (ISSN – 2771-2257) VOLUME 04 ISSUE 01 PAGES: 7-13 SJIF IMPACT FACTOR (2021: 5. 705) (2022: 5. 705) (2023: 7. 448) OCLC – 1121105677 Publisher: Oscar Publishing Services Servi