BARRIERS TO EXPANSION: ANALYZING THE CHALLENGES HINDERING THE GROWTH OF THE HOTEL INDUSTRY IN INDIA

Аннотация

The hotel industry in India holds significant potential for growth, driven by the country's rich cultural heritage, diverse landscapes, and burgeoning middle class. Despite these promising factors, the sector faces numerous challenges that impede its expansion. This paper aims to provide a comprehensive analysis of the key barriers affecting the growth of the hotel industry in India. Through a detailed examination of economic, regulatory, infrastructural, and socio-cultural obstacles, the study identifies critical areas requiring strategic intervention. Furthermore, it explores the impact of global competition, technological advancements, and changing consumer preferences on the industry's trajectory. By addressing these challenges, stakeholders can better strategize to unlock the full potential of the hotel sector in India.