INCREASING THE EXPORT OF SERVICES THROUGH INNOVATIONS IN THE FIELD OF TOURISM

Аннотация

This article analyzes the research being carried out on the directions to use innovative marketing tools and to introduce digital technologies in order to increase the export of tourism services, to improve the technological infrastructure in tourism, to improve the quality of service and to increase the export of services. Based on the analysis above-mentioned, some research proposals and recommendations related to the identification of development paths, as well as the introduction of new types of services with high demand have been presented.