STRIKING THE RIGHT CHORD: UNVEILING RADIX GUITAR'S MARKETING STRATEGY THROUGH A CASE STUDY ANALYSIS OF QUEEN GUITARS GALLERY IN BENGKULU CITY

Аннотация

This case study investigates the marketing strategy employed by Radix Guitar within the context of Queen Guitars Gallery in Bengkulu City. By analyzing Radix Guitar's approach in a real-world setting, this study aims to elucidate effective marketing tactics in the musical instrument industry. Through qualitative analysis and empirical evidence, the study uncovers key insights into Radix Guitar's strategies, shedding light on their effectiveness and potential implications for similar businesses. The findings contribute to the broader understanding of marketing dynamics in niche markets, particularly within the realm of musical instruments.