МАРКЕТИНГ СОЦИАЛЬНЫХ УСЛУГ В СФЕРЕ ТУРИЗМА

Аннотация

Social media marketing is used for all traditional marketing purposes - to attract customers. Keyword: social media platforms are suitable for business. This does not mean that your small business should start using some. МАРКЕТИНГ СОЦИАЛЬНЫХ УСЛУГ В СФЕРЕ ТУРИЗМА Аннотация. Маркетинг в социальных сетях используется для всех традиционных маркетинговых целей - для привлечения клиентов. Ключевое слово: платформы социальных сетей подходят для бизнеса. Это не означает, что ваш малый бизнес должен начать их использовать. Marketing includes a wide variety of activities, including marketing research, product development, sales organization, pricing, and advertising. Social service marketing is a type of human activity aimed at satisfying needs through exchange. The scope of social services marketing has recently expanded to include, in addition to goods, services, organizations, places, and ideas. Thus, the concept of service marketing appeared, which implies the process of developing, promoting and implementing services, focused on identifying special customer needs and designed to help customers evaluate the services of a service organization and make the right choice. Having originated in the manufacturing sector, the marketing of social services for a long time did not find appropriate application in the service sector and, in particular, in the tourism sector. However, the increasing competition and commercialization of tourism activities have led to the need for the early introduction of the basic elements of social services marketing into the practice of a tourist enterprise. At the same time, tourism has certain features related to the nature of social services, forms of sales, and so on. Thus, in order to ensure an effective technology for selling tourist products, preliminary work is needed, during which a set of services is prepared at a fixed price, and the real demand for it manifests itself much later. The management of the travel agency must guess the wishes of the buyers, make a choice for them of the direction of travel, accommodation facilities, mode of transport, etc. and only after that offer a ready-made package for sale. Based on this feature of the production of tourist products and its sale, the key cheaper ones, etc. So, in order to really use social services marketing as a reliable tool for achieving success in the market, specialists of tourism enterprises need to master its methodology and the ability to apply them depending on the specific situation. Thus, marketing of social services in tourism is a system of continuous coordination of the services offered with services that are in demand in the market and that a travel company is able to offer profitably for itself and more effectively than competitors do. The essence of social services marketing is to ensure that the offers of tourist services are necessarily oriented towards the consumer and to constantly align the capabilities of the enterprise with the requirements of the market. The purpose of marketing social services in tourism is to systematically determine the range of data required in connection with the marketing situation in 8 07 International scientific journal ISSN: 2181-3906 «MODERN SCIENCE АND RESEARCH» 2024 VOLUME 3 / ISSUE 1 / UIF:8.2 / MODERNSCIENCE.UZ which the travel company is located, data collection, analysis, and a report on the results Marketing of social services in the field of tourism is applied both at the macro and micro levels. In particular, at the macro level, the scale of marketing activities within administrative structures is determined by the degree of impact of tourism on the country's economy and government policy on tourism. For example, in the United States, as part of the Office of Travel and Tourism, responsible for the development of public policy in the field of tourism, there is a tourism marketing bureau. The main objectives of its activities are the development and implementation of programs in the field of tourism development, coordination of projects and programs in the field of marketing, taking into account American and international tourism projects, stimulating consumer demand for tourist trips to the United States, etc. At the micro level, there are organizational structures within a separate travel company (departments, departments) that deal exclusively with marketing, as well as independent marketing companies that work to order. There are several main groups of customers who are most interested in conducting marketing research in tourism. Firstly, these are national representative offices of foreign countries, national tourism organizations, whose tasks include both tracking the level of interest in their countries from domestic tourists and travel agencies, and finding ways to effectively promote their destinations in the domestic market. Secondly, these are the most active tour operators who strive not only to maintain their already won positions, but also to find new busi