RESEARCH OF LINGUOCULTURAL ASPECTS OF THE TERMINOLOGY OF INTERNATIONAL AND REGIONAL TOURISM

Аннотация

The issue of the relationship and interconnection of language and culture has always aroused considerable interest of many linguists, who, despite the originality of approaches to this issue, consider culture and language in interaction. Modern linguistics seeks to comprehend the cultural consciousness of a single nation through linguistic means. International tourism continues to grow and diversify exponentially, creating situations of intense language contact and giving rise to unexpected sociolinguistic dynamics and phenomena. KEYWORDS:- Tourism, communication, linguoculturology, a linguo-culturological analysis, linguo-cultural universals reformulation strategies in order to repair or I NTRODUCTION prevent communicative difficulties. Following this, the dynamics that underpin these In order to ensure successful communication and accommodation processes are explored and the counteract the challenges linked to these repercussions of accommodation are discussed, dynamics, speakers in tourist contexts must be both in terms of interpersonal relationships and able to adapt in order to accommodate to their wider social dynamics. The analyses presented interlocutors. Based on ethnographic and here show that converging towards and interactional data taken from a fieldwork project, accommodating through English allow speakers the aim of this article is to explore the to establish, protect and recover “common manifestations of accommodation in face-to-face ground” (Stalnaker 2002), overcome interactions between international tourists and communicative problems and co-construct tourism professionals in the Tourist Office of understanding. Finally, language ideology is Marseille, France. Taking Communication shown to be a key factor in the dynamics Accommodation Theory (Giles, Coupland & underlying processes of accommodation in this Coupland 1991) as its main conceptual basis, this particular context. article shows how English is at the heart of two key processes of accommodation. Firstly, The theme which we investigate, in comparison speakers converge towards English as a main with other fields of linguistic study is language of interaction. Secondly, speakers comparatively new. Investigations show that accommodate to each other through one-off uses linguocultural aspect of linguistic science of English in side sequences and pragmatic appeared at the beginning of the XX century and CURRENT RESEARCH JOURNAL OF PEDAGOGICSISSN 83 – 2767-3278 https://masterjournals.com/index.php/crjp CURRENT RESEARCH JOURNAL OF PEDAGOGICS 2(11): 83-86, November 2021 DOI: https://doi.org/10.37547/pedagogics-crjp-02-11-17 ISSN 2767-3278 ©2021 Master Journals Accepted 25thNovember, 2021 & Published 30thNovember, 2021 gradually ousted country study. Despite the fact All above-mentioned characteristics make it that linguoculturology is comparatively a new possible to formulate the following definition of field of investigation, methodological the linguo-cultural situation: “A linguo-cultural foundations of study of problems of language and situation is a dynamic and wavelike process of culture interactions are continuously being interaction between languages and cultures in formed, a part of which, we have intended to historically established cultural regions and embrace in this research work. The given social environments” (Shaklein, 1997, p. 111). research covers determination of the criteria of The linguo-cultural situation is complex; it complex consideration of the problem, including incorporates a linguistic, cultural, social, and the necessity of determination of the borders of ethnic situation. The essence of each linguo- linguoculturology and teaching this subject at cultural situation is a complex of nationwide, schools and higher educational establishments, group and individual features in the language of because linguocultural information becomes a the period. Even relatively individual language of necessary communicative part of the competence artistic texts reflects linguocultural situation to a of the student, specific manner, realized in the certain degree. Therefore, in order to obtain an semantics of language unit. objective view of a linguo-cultural situation, it is necessary to involve as many texts of different As it is known, linguoculturology studies writers as possible. That is why linguo- interrelation of language and culture, but being culturological analysis is complex, it includes a different from culture-oriented linguistics, the general philological analysis, involving main attention is focused on the linguistic aspect techniques of genre assessment of language in this article. means and analysis of the ideological content of In this article attempts have been made to the text, and conceptual analysis aimed at determine the object of investigation of recreating a specific fragment of the linguistic culturology and discover types of culture, its worldview. Consequently, a linguo-culturological layers, its ties w