CULTURAL VARIABILITY IN THE INTERPRETATION OF NONVERBAL COMMUNICATION

Аннотация

This article investigates the role of nonverbal communication in intercultural contexts, emphasizing how cultural norms shape the interpretation of universal cues such as facial expressions, gestures, eye contact, touch, physical distance, and silence. The same signal can carry different meanings across cultures—direct eye contact may suggest confidence in Western societies but be seen as disrespectful in some Asian or African cultures, while the “OK” gesture may range from positive to offensive depending on context. Drawing on Edward T. Hall’s theory of high-context and low-context cultures, the paper contrasts societies that rely heavily on shared, implicit meaning with those prioritizing explicit verbal expression. Misinterpretations of nonverbal cues can lead to misunderstanding or conflict, highlighting the need for cultural competence in fields such as business, healthcare, education, and translation. Recommended strategies include developing cultural intelligence, active observation, and openness to diverse perspectives. The article concludes that effective cross-cultural communication requires sensitivity to silent signals that often speak the loudest.