GLOBAL O‘ZGARISHLAR SHAROITIDA MAHALLIY OTMLARNING TA’LIM XIZMATLARINI ILGARI SURISH UCHUN RAQAMLI MARKETING TEXNOLOGIYALARINI ISHLAB CHIQISH

Аннотация

The article argues for the need to use digital marketing tools to promote local educational services in the international education market. The concept of a marketing information campaign to promote educational services in foreign countries is proposed, which involves interaction with target groups in order to create an attractive image of the higher education system and encourage foreign applicants to study at universities in Uzbekistan. use of channels and tools. The list of tasks for the development of the information component of brand promotion of higher education institutions in Uzbekistan includes SEO search engine optimization of university websites, active use of social networking tools, use of targeted, contextual advertising, positioning and posting information on foreign Internet portals. Conclusions on the inclusion of events are developed. Keywords: educational marketing, higher education, digital transformation, digitalization.