ИНТЕГРИРОВАННЫЕ ПОДХОДЫ К ИССЛЕДОВАНИЮ ПОТРЕБИТЕЛЬСКОГО ПОВЕДЕНИЯ В ТУРИЗМЕ

Аннотация

The article substantiates the feasibility of using an integrated approach to the study of consumer behavior in tourism as an interdisciplinary scientific problem. The main attention is paid to the theoretical analysis of the essence, structure and methodological foundations of the integrative model that combines economic, behavioral, socio-cultural components. The limitations of classical economic concepts of rational choice and the need to take into account behavioral factors, cognitive distortions, symbolic consumption, as well as the influence of the digital environment on decision-making by tourists are emphasized. The theoretical provisions are partially illustrated by the analysis of the specifics of consumer behavior in the tourism sector of Uzbekistan. A conclusion is made about the importance of theoretical understanding of the integrated approach as a scientific basis for the formation of sustainable strategies for tourism development in modern conditions. Keywords: consumer behavior, tourism, integrated approach, theoretical analysis, behavioral economics, Uzbekistan, socio-cultural factors, psychological factors, digital transformation.