Understanding Media and Culture: An Introduction to Mass Communication

Аннотация

In this book discusses about Understanding Media and Culture an Introduction to Mass Communication is adapted from a work produced by a publisher. Mass communication refers to information transmitted to large segments of the population. The transmission of mass communication may happen using one or many different kinds of media (singular medium), which is the means of transmission, whether print, digital, or electronic. The mass media specifically refers to a means of communication that is designed to reach a wide audience. Mass media platforms are commonly considered to include radio, newspapers, magazines, books, video games, and Internet media such as blogs, podcasts, and video sharing. Another way to consider the distinction is that a mass media message may be disseminated through several forms of mass media, such as an ad campaign with television, radio, and Internet components. Culture generally refers to the shared values, attitudes, beliefs, and practices that characterize a social group, organization, or institution.