Управление экономическим потенциалом предпринимательски-ориентированной спортивной организации

Аннотация

The article examines the current issues of improving the efficiency of managing the entrepreneurial activities of sports organizations in Uzbekistan. An economic mechanism is proposed, aimed at optimizing the processes of income generation, expense control, and enhancing the overall financial stability of a sports organization. The mechanism includes financial-economic, marketing, organizational-managerial, and control-analytical blocks. The effectiveness of the proposed mechanism is demonstrated using the example of the "Lokomotiv" football club; its main sources of income and expenditure directions are analyzed, and target indicators for performance assessment are also proposed. Keywords: sports organization, entrepreneurial activity, economic mechanism, management, football club, financial stability, income, expenses, efficiency.