Cultural Tourism. The Partnership Between Tourism andCultural Heritage Management

Аннотация

the bookrepresentsamarriageoftourismand culturalheritagemanagement.Thebookadoptsbothtourismmarketing andculturalheritagemanagementperspectivesandincludes our observationsofwhatactuallyhappensatnlanyculturalsitesaswell astheory. BobMcKercherhasdevotedmuchofhisprofessionallife to tourislll, first in anoperationalrole andmorerecently asanacadenlic.Hilarydueroshasdevotedmostofherprofessionallife to cultural heritagenlanagelllent,as the ownerofoneofAustralia's leading consultingarchaeologyandheritagemanagementfirms and morerecently as anacademic.Together,overthe pastdecade,we havealsodevotedlTIuch ofourlives to understandingeachothers' uniqueperspectivesin these fields. Foreachofus,this bookrepresentsbothvocationandouravocation.