ANALYTICAL STUDY AND FORMATION OF THE ASSORTMENT OF WOMEN'S LIGHTWEIGHT CLOTHING

Аннотация

This scientific work examines the main aspects of analyzing and forming the assortment of women's casual clothing. The study analyzed the diversity of clothing types based on modern fashion trends, women's needs, and aesthetic requirements. It is also noted that fabric selection, approach to styling, color harmony, and seasonal factors play an important role in shaping the assortment. During the work, existing assortments on the market and consumer preferences were studied, and effective methods for creating an optimal model and assortment were proposed. The results of the research will serve to increase the efficiency of women's clothing production in light industry enterprises. Keywords: Women's clothing, light clothing, assortment, fashion, design, style, fabric selection, consumer demand, seasonality, clothing types, modern styles, light industry. Today, light industry, in particular the garment industry, plays an important role in the socio-economic development of society. Due to the increase in the population's standard of living, its cultural level, and its growing interest in modern fashion, the demand for clothing products is also increasing day by day. When creating a range of lightweight clothing, especially for women, not only functional comfort is taken into account, but also factors such as aesthetic appearance, modernity, individuality, and health. Women's casual clothing includes a variety of products such as dresses, blouses, skirts, pants, suits, and tunics. They are designed to suit the season, age, lifestyle, and work activity. When forming an assortment, it is important, first of all, to thoroughly analyze the needs of the population, study fashion trends, and ensure harmony of color and shape. Designers, fashion designers, marketing specialists, and manufacturers work together. Given the diversity of fashion trends, especially in the field of modern fashion clothing, we examined women's coats presented at fashion shows by world fashion 445 “JOURNAL OF SCIENCE-INNOVATIVE RESEARCH IN UZBEKISTAN” JURNALI VOLUME 03, ISSUE 06, 2025. JUNE ResearchBib Impact Factor: 9.654/2024 ISSN 2992-8869 designers. Modern women's summer clothing looks come in a variety of styles, models, and materials. Fashion is certainly present in many areas of human activity, such as changing patterns of cultural heritage, but primarily fashion helps us shape our appearance. [2] Modern man, on the one hand, prefers high-quality, simple, comfortable clothing, on the other hand, he wants to emphasize his individuality and ability to express himself. The fashion world is focused on experimentation - the search for new designs, technologies and materials; an attempt to look into the future or search for unknown forms; choosing unconventional form solutions. Therefore, many designers use innovative and natural materials, fashion designers experiment with new shapes and previous forms, thereby creating new projects, which means that such experiments achieve high results in the fashion industry. Design is one of the most subjective things in the world. Everyone considers the perception of form and color at the psychophysical level, and this perception is the author's emphasis. A wide range of eco-friendly clothing recommended by designers for the 2024-2025 season is an integral and active part of women's wardrobe, available in light and dark colors. The main palette of the summer season: A characteristic that is appropriate for this season, a departure from accepted norms and standards, and completely new proposals for the color range. [3]Achromatic colors and soft, highly hygroscopic, lightweight, and environmentally friendly, durable fabrics will become popular. Seasonal fabrics: Breathable, environmentally friendly, and durable fabrics. Seasonal colors: white, air color, green and pink colors. As decorative elements of women's casual clothing: decorative and utilitarian ornaments: patch pockets and buttons; decorative-constructive ornaments: drapery and small planks. Seasonal color palette: [1]A modern women's casual wear collection is an integral and active part of the wardrobe, and its color palette matches the colors used for modern tailoring. These colors are: white, air color, gray and green. Basic silhouettes: oversized, trapezoidal, oval and straight-cut clothes. The main focus is on trapezoidal and straight-cut clothing. 446 “JOURNAL OF SCIENCE-INNOVATIVE RESEARCH IN UZBEKISTAN” JURNALI VOLUME 03, ISSUE 06, 2025. JUNE ResearchBib Impact Factor: 9.654/2024 ISSN 2992-8869 Silhouette lines The proportions of a garment not only characterize its volume and appearance, but also determine its silhouette. For example, there are several types of silhouettes depending on the position of the waist of the garment: -tight (the volume of the fabric and the skirt may vary); -half-baked (various degrees of sticking to the waist); -straight (more or less freedom in the waist and hips); -extended (trapezoidal). Trends: Nowadays, mu