IMPROVING THE ORGANIZATIONAL AND ECONOMIC MECHANISM OF STATE ADMINISTRATION AND LOCAL GOVERNMENT BODIES BY USING FIRMOGRAPHIC ANALYSIS

Аннотация

In this article, we will understand and utilize firmography, how businesses can enhance their chances of success in the B2B sector and gain a better understanding of the dynamics of their target market. Firmographic segmentation is used to group a large customer base into smaller segments for more targeted sales and marketing efforts. This article focuses on the organizational and economic assessment of transport service provision to state administration and local government bodies. A firmographic analysis was conducted to explore the primary issues, along with potential improvements in service delivery. Key suggestions for enhancing efficiency and effectiveness in transport services are provided.