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Evaluation of quality for information products and services: organization of marketing communications of the company

Азизжон Бобожонов (Ташкентский Государственный Университет Экономики)

Экономика и инновационные технологии · 247-260 · 2019

Аннотация

The article analyzes consumer satisfaction rate and ratings on the global information market based on important aspects of the information products and services, such as profitability, purchasing power, price, convenience and production scope. According to our research, trends in the development of the information products and services show that it is the quality that contributes to the growth of customer satisfaction and profitability. With this in mind, this article analyzes the quality indicators and criteria of information products and services. Creating marketing communications of the company studied as an information service for this study. Based on expert methodology, the qualitative indicators of information products and services have been analyzed. Experts have been selected from of specialists and executives of the information business companies.

Доказательный фрагмент

«The article analyzes consumer satisfaction rate and ratings on the global information market based on important aspects of the information products and services, such as profitability, purchasing power, p…»

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The article analyzes consumer satisfaction rate and ratings on the global information market based on important aspects of the information products and services, such as profitability, purchasing power, p… Полный текст публикации CiteX не хранит — доступ к первоисточнику открывается по DOI согласно лицензии издателя и выбранному плану.

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интернет-маркетинг, internet marketing, интернет маркетинг, информационная экономика, information economy, ахборот иқтисодиёти, информационный бизнес, information business, ахборот бизнеси, информационные продукты и услуги, information products and services, ахборот маҳсулотлари ва хизматлари, маркетинговые коммуникации, marketing communications, маркетинг коммуникациялари, качество информации, information quality, ахборот сифати, методы экспертной оценки, expert assessment techniques, эксперт бахолаш усуллари, социальные сети, social networks, ижтимоий тармоқлар
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