Operations research and management science

Аннотация

Place of Infographics in media market among developed modern technologies and enforcing to the human attraction is discussed. Findings have shown that relations between struggle of mass media for the human attraction in media market and diverseness of news are quite complicated. Purpose of this article: importance of Infographics in our present lives from the point of variousness as well as fairness and utilization of new methods in mass media, learning of them. In first part of the article: about Infographics and general opinions concerning scientists data who researched it, basic conceptions; at next part: current significance of Infographics in media market; lastly: modern methods, simple descriptions, increasing of Infographics's place in media. Keywords: Infographics, mass media, media, contemporary journalism, visualisation, struggle. There is a lot attention to using the method of Infographics, now. Before telling about this media, we are going to mention about announcement of text visualisation in the article: “Infographics– as a journalistic text visualization” written by a candidate of philological sciences H.Atajanov and a doctor of PhD J. Marziyayev. This article was published in the journal “QMU xabarshisi” (2019 №3 161-163 pages). In this article, authors tried to give enough information about Infographics. We also appreciate to take look to this topic. Infographics originates from the Latin word and means “being aware of, describing, determining". This is a graphical design which gives information, and graphical vision of data that is specified into distribute the complex and huge information clearly and rapidly. Infographics is used in many spheres. For instance: geographics, journalism, education, statistics, technical table and so on. Infographics is considered as a graphical solution which diminishes huge data volume and can show connection of predmets on it. Infographics was used more in advertisements earlier. Nevertheless, it has been part of our current lives with the improvement of technics, technologies, education, social sphere and as it becomes involved with the life of human race, it is coming into soon to our living as a visual display of data and opinions. Duty of infographics in education sphere– is distributing and suggesting of complex data which are different in meaning, to the huge audience fastly and understandably. 161 Scientific research results in pandemic conditions (COVID-19) Technics of Infographics are not only include illustrations, but also graphics, diagrams, block schemas, calendars, charts, lists. As well as such kind of forms of data that are in graphical way. There have been built 2 types speculations which oppose each other: First, exploring (English explorative) is appreciated by Edward Taft who founded on suggested information design works. In his opinion: Infographics is in minimum nature, also everything that are connected with distributing data should be ignored and data itself has to be described clearly in a maximum degree. Major purpose of this handling is trying to give out necessary data for the audience, means assortment. It shows that before giving any type of data in visual way, we should gather the useful, needed ones. This sort of handling has proved its advantages in scientific research, analyzing data, business analytics. Secondly, handling with a plot, narratively (English narrative ).This belongs to H.Holmes who named the stuff that were published on “Times” magazine from 1978 to 1994 as a illustration. This handling is characterized by aspiration to create beautiful design and illustrative form that inspire to read. It is not only useful and easy for gain information, but also serviceable for information users(readers). This kind of handling is utilized more in journalism, blogs, marketing and advertisement. As a conclusion, founders of infographics meant that needed data mentioned above have to be given out to data receivers and should be sorted out. Latter, narratively handling in which meaning and history of each picture or graphical element is described can show the conclusion that reader accomplishes. “Key of data visualisation is having good information” says Albert Kairo. First of all, useful inforgraphics accomplishes not only a duty of cost, but also trust; event which deserves to distribute. Reading such kind infographics is very pleasant. “Mark of good infographics is on its usefulness. If you have a lot data which must be offered, you many cut infographics into pieces. By this infographics you will be well- informed about purpose and information of infographics within seconds. Best serviceable infographics for all includes everything. A way of finding out useful intographics is asking about it from such person who is not aware of infographics. If that says “I haven’t understood, I get confused” you may look through this intographics once again.Worst infographics does not have pure data; it mixes up reader’s mind by unreliable