Survival Strategies for Telecom Operators in the Age of OTT Disruption: A Business Model Analysis of Revenue Diversification and Market Adaptation

Аннотация

The fast growth of Over-the-Top (OTT) services disrupted conventional telecom revenue streams which now demands operators to develop new business approaches. Telecom corporations need essential survival techniques to preserve profitability while operating in an OTT-dominant market structure according to this research. The research utilizes a blended methodology that combines financial data within the industry with case examples and market pattern analyses to study the success of revenue- stream redirection strategies and market transition methods. Telephone and SMS revenue streams diminished continuously because of OTT competition so telecom operators must now focus on subscription packaging, enterprise solutions along with infrastructure revenue streams. Telecom resilience depends on three main factors: affiliations with OTT providers and government rules along with investments to develop new innovations in 5G The American Journal of Management and Economics Innovations 9 https://www.theamericanjournals.com/index.php/tajmei technology and AI-powered network optimization allowed them to seize major market spaces through systems. This paper develops an extensive framework innovative consumer communication and content accessibility. OTT firms operate without telecom for digital disruption management that helps telecom operator-type bureaucratic constraints because their operators protect their business sustainability through business model relies on data analytics for customer the technological changes. This research connects interaction and accurate advertising thus allowing academic discoveries to industrial field experiences them to adapt flexibly. The imbalance between which generates concrete recommendations useful for competitors created difficulties for telecom operators telecom companies and policy makers and since they must retain expensive network maintenance stakeholders involved in digital system operations. The costs to operate their traditional services. Research shows that SMS traffic reduced by more than 40% research results demonstrate why telecom entities worldwide between 2012 and 2022 as VoIP providers need to adopt innovative and agile approaches when including WhatsApp and Skype claimed over 70% of creating their strategic plans. Future scientific research voice traffic volume in certain regions which caused needs to study how these adaptation techniques affect substantial telecom revenue loss. The telecom industry telecommunication businesses across various markets leaders tried to reduce service revenue decreases through extended research periods. through data-centric pricing strategies in addition to service bundling and proprietary digital platform Keywords: OTT Disruption, Revenue Diversification, development. Single improvement efforts fall short of Telecom Operators, Business Models, Market stopping revenue decay so the industry must develop Adaptation an extensive transformation method including new revenue streams and market positioning innovation. Introduction: The telecommunication industry operated with a steady revenue system that OTT disruption causes more than revenue loss for the incorporated voice services in combination with SMS telecom industry because it creates serious business and mobile data until recently. The fast growth of Over- model sustainability concerns. Traditional telecom the-Top (OTT) services dissociates the conventional operators handle capital-intensive operations that revenue model of telecom operators through force them to run continuous spending for spectrum substantial threats to their continued operations. Users acquisition and expansion of fiber-optic networks can now bypass typical carrier infrastructure to access alongside next-generation network deployment. OTT communication features and streaming media services players exist with reduced fixed expenses allowing through OTT platforms that include WhatsApp and them to expand their operations quickly since they do Skype along with Netflix and YouTube. not need to maintain network infrastructure costs. Telecommunications operators must implement rapid Telecommunications companies demand regulatory responses to preserve their stability and market solutions because their capital expenses mismatch with position because legacy services revenue experienced the financial models of OTT services causing an unfair an extraordinary decrease due to market changes. The market structure; they ask for network cost distribution telecom industry experiences a fundamental change systems through revenue-sharing plans or tax across all regions because leaders face the measures. The regulatory system shows fragmented simultaneous threat of both declining user revenue and characteristics due to policymakers continuing to fight rising expenses needed for advancing infrastructure between consumer protection and keeping network including 5G systems. Telecommunication companies providers financially healthy. Telecom pro