GASTRONOMIK TURIZMNING MAMLAKAT BRENDINI YARATISHDAGI AHAMIYATI

Аннотация

This article examines the role of gastronomic tourism in building a national brand. It analyzes international experiences and provides statistical evidence, case studies from Uzbekistan, and expert interviews to demonstrate how food-based tourism can enhance a country's image and economic growth. The paper also outlines strategic proposals for maximizing the potential of culinary heritage in tourism development. Keywords: gastronomic tourism, country branding, national cuisine, tourist behavior, economic impact, international experience.