THE FUTURE OF THE HOTEL BUSINESS

Аннотация

It is important to know how our rapidly growing hotel business will respond to these challenges and what trends it will define for its future. Below are some facts about the impacts on the hotel business and the new era of hospitality. This article also contains information about theattention being paid to thehotel business in Uzbekistan. Key words: ecological accent, digital technologies, concierge robots, smart devices, smart watches, conscious consumers, social impact, global trends, modern traveler. It is no secret that the tourism industry is one of the most important sectors ofthe country. The tourism industry is a very large sector. These include catering, accommodation, guide, and transport services. Oneof theintegral parts ofthis industryis thehotel industry. A hotel is a large room in a residential building specifically designed for guests. The earliest buildings dateback to Assyria (10thcentury BC).1 The age we live in is the age of technology. In recent years, tourists have been demanding personalized service, innovative technologies and environmentally friendly solutions. This is also evident when booking online. It is noted that the number of online bookings by tourists increased by 40%, and when booking, the hotel approached its business activities with an environmental focus. Such species are mostlyobserved byEuropean tourists. It is important to us how the growing hotel business will respond to these problems and what trends it will determine its future.of course. Below we will look at some facts about theimpact onthehotel business and thenew era ofhospitality. The future of the hotel business is being shaped by several global trends and technological innovations. Technology is transforming the hospitality industry through an individual approach to tourists, creating effective and memorable experiences. Digital technology is changing every aspect oftheera, from booking to settingupatarget hotel. There are several othertechnological priorities. Automation of the process. Self-service: guests can register using special terminals or mobile applications and receive a numbered key themselves. This saves time and allows employees to focus onunresolved internal tasks. Concierge jobs-intelligent staff provides information about the hotel, the city and the restaurants in it.Performs tasks such as booking seats inrestaurants, buying theater tickets. Smart devices. Smart speakers and TVs in the hotel room allow tourists to control the lighting, temperature and other functions in the room. Building management with the help of systems; provides convenience and efficiency in hotel lighting, automation of climate control. Such 1UzNE.VolumeOne.Tashkent,2000. page626 INTERNATIONAL JOURNAL OF ARTIFICIAL INTELLIGENCE ISSN:2692-5206,ImpactFactor:12,23 AmericanAcademicpublishers,volume05,issue04,2025 Journal: https://www.academicpublishers.org/journals/index.php/ijai technologies, creating great comfort, further enrich the guest's impression and bring pleasure in the services provided. Reduction of economic costs; optimization of energy consumption, automation of processes lead to a reduction in the number of errors. Further advancement in the competitive arena gives you a great advantage over others. Further requirements are to customize the service. It is the specific guest orientation of the displayed offers. From choosing ahotel room toconsulting onvarious entertainment services. Booking, check-in and check-out via mobile apps also make modern hotels more attractive. Because a very large part of the world's population prefers to use smartphones in their daily lives,rather than computers orlaptops. Changing customer needs requires the adaptation of the hotel business to new realities. Modern travelers are becoming more demanding. They are looking not only for places to stay overnight, but also forunique experiences, knowledge, and unforgettableexperiences. Conscious consumers. Customers are increasingly choosing eco-friendly hotels. Important factors include the use of environmentally friendly materials, waste sorting, energy conservation,and support forlocal producers. Social influence. Travelers want their trips to have a positive impact on local communities. Hotels that support social causes and promote local businesses are becoming increasingly popular. The hotel business is experiencing rapid development, which is determined by new technologies, changing customer needs and global trends. Boutique hotels, unique designs and interiors that reflect local culture, and offering the opportunity to preview the hotel through virtual reality (VR) can further increase hotel customerengagement. Here are some facts about the state of the hotel business in Uzbekistan and the attention paid toit bythestate. The tourism and hotel industry in Uzbekistan has undergone significant changes in recent years, which is associated with economic reforms, modernization work and strategic marketing initiatives. As an important co