THE ROLE OF PRICING POLICY IN INTERNATIONAL MARKETING

Аннотация

Prices and pricing policy are among the key components ofmarketing activities. This article describes the essence and purpose of pricing policy in international marketing, which involves forming a flexible price for goods in accordance with the constantly changing demands of consumers. This pricing policy should ensure competitiveness and a stable position fortheproduct inthe international market. Keywords:price, marketing strategies, pricing policy, international market, competition, consumers, forecast, efficiency.