TRANSLATION IN AN AUDIOVISUAL CONTEXT: CULTURAL WORDS AND THEIR ADAPTATION

Аннотация

This article analyzes the translation strategies of cultural words in the process of audiovisual translation, in particular, in films, documentaries and other audiovisual products translated from Arabic into Uzbek. The adequate expression of words related to non-alternative units, religious and social lexicons, national traditions and realities, which are characteristic of Arab culture, in Uzbek is considered an important problem. The article studies translation methods - such as interpretive translation, adaptation, transcription and finding equivalents - through practical examples. It also discusses semantic ambiguities arising due to intercultural differences and ways to eliminate them. The results of the study serve as a theoretical and practical guide for translators. Key words:cultural words, non-alternative lexicon, equivalence, translation strategies, film text, intercultural communication Introduction: Audiovisual translation is not only the translation of texts into another language, but also the reflection of cultural realities and sociolinguistic systems depicted in audiovisual works, in particular films, series and documentaries. The translation process, especially when working with cultural words and non-alternative lexicon, poses many difficulties. Cultural words reflect not only the uniqueness of the language, but also the worldview, values ​ ​ and socio-psychological state of the people speaking that language. In the Arabic language, especially, there are many words with religious, social and historical specifics, which is ofparticular importance inthe translation process. The Arabic language not only has its own grammatical and syntactic system, but its vocabulary, especially words expressing cultural realities, is extremely rich and diverse. Therefore, it is necessary to translate cultural words in audiovisual works translated from Arabic into Uzbek in a way that is accurate, precise, and appropriate to the Uzbek context. This article analyzes the adaptation of cultural words, alternative lexicon, and translation strategies found in filmstranslated from Arabic into Uzbek. Main part: Audiovisual translation, that is, when translating audiovisual products such as films and TV series, along with the visual and acoustic components of the language of the work, cultural meaning and socio-contextual elements are also taken into account. Such translation, especially when there are intercultural differences, creates various complexities. Cultural words, customs, religious concepts, national heritage and folk norms play an important role in audiovisual works. Translators must use special approaches to correctly understand and accurately express these elements, as well as to harmonizethem withUzbek culture. Cultural words are words that are characteristic of a particular people and reflect the uniqueness of that culture. There are many cultural words in the Arabic language, and if they are not translated correctly, the meaning of the entire work may be misinterpreted. For example, while there is no exact translation of Arabic words such as “salah” (prayer), “imam” (religious page125 INTERNATIONAL JOURNAL OF ARTIFICIAL INTELLIGENCE ISSN:2692-5206,ImpactFactor:12,23 AmericanAcademicpublishers,volume05,issue04,2025 Journal: https://www.academicpublishers.org/journals/index.php/ijai leader), or “hijab” (women’s veil) into Uzbek, an explanation or explanatory translation can providethereader orviewer with acorrect understanding. In addition, in a language as rich and diverse as Arabic, non-alternative lexicon occurs in many situations. For example, it can be difficult to accurately translate some customs, traditional ceremonies, or religious holidays in Arabic into Uzbek. In these cases, translators resort to the method of adaptation or interpretation to preserve the atmosphere of the work. For example, the Arabicword “ramadan”can beexpressed as “fasting”. Several strategies can be used to identify culturally non-alternative lexicons encountered in the translation process. The most common of these are interpretive translation and adaptation. Interpretive translation is mainly used to explain cultural realities, especially religious, historical and social concepts. In this method, the translator expands on a word or phrase that may be unclear tothe readeror viewer, adding additional explanations. In addition, the method of adaptation is often used in translation. In this method, the translator adapts traditional or cultural words in Arabic to Uzbek culture in parallel, in order to create a cultural context that is suitable for the Uzbek language. Translation based on the principle of equivalence, that is, searching for the correct equivalents of cultural words in the original language, is sometimes difficult, but the translator, relying on his sociocultural knowledge, tries tochoose theclosest concepts. Practical examples are given from several audiovisual works translated from Arabic into Uzbek. For exam