PEDAGOGICAL BASIS OF IMPROVING MEDIA LITERACY IN STUDENTS

Аннотация

In this article, the concept of media literacy and the reasons for its emergence are explored as a pedagogical problem of increasing media literacy in the higher education system. In addition, the concepts of information, media, digital communication and media were particularly touched upon. Key words: media, literacy, media literacy, information, Internet, digital communication, digital technologies, credit module. In order for a person to live safely in a certain ecological environment, he must first be aware of the characteristics of living in that environment. Similarly, in order for a modern person to live safely in the media environment in which he spends most of his time and lives, it is also important for him to be aware of the characteristics of the environment in which he himself is active and which influences his decision-making. In recent years, the development of information technologies, in particular, the emergence of the Internet, has, firstly, increased the speed of information preparation and transmission several times, and secondly, expanded the possibilities of receiving it to an unprecedented extent. Therefore, in this process, the accuracy or incorrectness of the information being transmitted is not taken into account to a great extent. As a result, the purpose and purpose behind information are being distorted, and it is being used for various purposes and interests. This, in turn, has had an impact on educational processes. One of the pressing problems of today is that these influences do not negatively affect students of educational institutions, in particular higher education institutions, as an ideological threat. In this case, media literacy is important for society, especially for young people. This means, first of all, the importance of owning information, evaluating it and using it in compliance with ethical rules. So, what is media literacy? First, let's talk about the concept of literacy. The simplest definition of media literacy is: the ability to access, analyze, evaluate, create, and act on information using various forms of media. Simply put, media literacy builds on the foundations of traditional literacy and offers new forms of reading and writing. Media literacy enables people to be critical and creative thinkers, effective communicators, and active citizens. 72 SCIENCE AND INNOVATION IN THE EDUCATION SYSTEM International scientific-online conference Media literacy serves to form the skills to sort through everyday information transmitted and received through the media, to make the right decisions in any situation after receiving various information, to understand where the information comes from, by whom, and for what purpose, and whose interests it reflects. In our opinion, media literacy, together with the above ideas, is a critical view of all information transmitted through the media, an impartial approach to them, and a conscious approach to sorting each transmitted information. The goal of media literacy is to develop the skills to sort the information distributed by them and accept what is necessary, while understanding the priorities and shortcomings of each media, its main task is to understand the manipulative power of any information consumed by people and to limit it. It is also to help people understand the role of the media (media) and citizen journalism. Media literacy is an integral part of media education. At the same time, its manifestations are increasing. Today, the concept of media literacy is used in conjunction with the concept of media education in the reception, selection, analysis, and evaluation of media information. Media education [2, 3]: – the study of media in an integrated, interdisciplinary manner in the curriculum; – the analysis of the “media topic” within a specific discipline; – a critical approach to the media through practical work and analysis; – the study of its form, technologies, and methods of information transmission; – the study of media agencies, their social, political, and cultural role; – the student’s work with the media; – research activities; – studies the impact of the media on the audience through language and art. Today, along with media literacy and media education, digital technologies are developing rapidly in the education sector. In this era, when the speed of information acquisition and use has increased significantly, the use of digital technologies in the education system is of great importance in improving the quality of education and educating socially active youth. Previously, we used to conduct educational programs in the traditional way, that is, lectures through large-sized books and manuals. This, in turn, did not ensure that the quality of education was so high. Currently, the process of digitization of education has begun to improve the quality of education. When education is provided through 73 SCIENCE AND INNOVATION IN THE EDUCATION SYSTEM International scientific-online conference digital tec