DEVELOPING ENTREPRENEURSHIP IN A GREEN ECONOMY

Аннотация

The transition to a green economy is one of the most pressing global challenges of the 21st century. It involves rethinking traditional economic models to prioritize sustainability, environmental stewardship, and social equity. Entrepreneurs play a critical role in driving innovation and creating sustainable business models within this context. This paper explores how entrepreneurship can contribute to the development of a green economy, examining the opportunities, challenges, and strategies for fostering green entrepreneurship. Using the IMRAD method (Introduction, Methods, Results, and Discussion), this paper provides an analysis of the ways in which entrepreneurs can accelerate the shift towards a sustainable economy while addressing environmental and social issues. Keywords: Green Economy, Entrepreneurship, Sustainable Business, Innovation, Renewable Energy, Green Startups, Social Impact, Environmental Sustainability, Green Technology, Government Policy