IMPROVING THE USE OF INNOVATIVE METHODS IN BUSINESS MANAGEMENT

Аннотация

The improvement of innovative methods in business management is a crucial factor in enhancing organizational performance, driving competitive advantage, and ensuring sustainable growth. This paper explores the role of innovation in business management, focusing on the implementation of cutting-edge strategies, technologies, and practices that can optimize operations, decision-making, and customer engagement. It examines the integration of digital transformation, data analytics, artificial intelligence, and agile methodologies into business management frameworks. The research highlights the benefits of adopting innovation-driven approaches, including increased efficiency, better resource allocation, and enhanced adaptability ina rapidly changing market environment. Key words:innovative methods, business management, digital transformation, competitive advantage, artificial intelligence, agilemethodologies.